The average US household spent US$1,229 ($1,551) on consumer electronics (CE) products in the past 12 months, US$176 ($222) less than in the prior year, according to a new study released by the US-based Consumer Electronics Association (CEA).
On average, men continue to spend more on CE than women, spending US$902 ($1139) annually compared to women, who spent US$558 ($704). Young adults spent more than any other age group. Consumers ages 18-24 spent US$1,056 ($1,333) last year on CE devices, an increase of nearly US$100 ($126) from the prior year. The average household reports owning 23 CE products, down from 24 products last year. However, the number of discrete (separate) CE products per household increased from 13 to 15.
“While consumers report spending less on CE, ownership of nearly all products measured in this study are higher compared to last year showing that consumers continue to buy CE products but are purchasing them at lower price points,” says Ben Arnold, CEA’s senior research analyst.
The study also shows an increase in video product ownership. Televisions are the most owned CE device in the US, with 99 percent of households owning a TV. Fifty-two percent of households own at least one HDTV, an increase of 11 percent from last year and double the penetration rate from 2007. Ownership of plasma and LCD screens as well as sets over 40-inches are also on the rise. DVD players (93 percent penetration rate) and mobile phones (90 percent penetration rate) are the next most commonly owned CE devices.
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