Shipments of Organic Light-Emitting Diode (OLED) panels for televisions will account for only a tiny portion of the global TV market during the next six years, despite a nearly 200 times increase in Active Matrix OLED (AMOLED) panel revenue during the same period, according to iSuppli.
Although the bright, clear pictures are a draw for consumers, the analyst firm said, the small sizes and prohibitively high prices of the sets are not.
Global revenue from shipments of OLED panels for use in televisions will surge to $1.8 billion in 2015, up from $10 million in 2009. This will make television the biggest revenue-generating application for OLED panels in 2015, surpassing the much higher-volume market of main displays for mobile phones. The large sizes of televisions relative to the small displays on mobile phones means the pricing for their OLED displays is dramatically higher, boosting revenue.
However, even with this growth, unit shipments of OLED panels for televisions will amount to just 850,000 units in 2013 and only 4.7 million units in 2015, up from 25,000 in 2009. This represents a tiny number of shipments compared to the LCD-TV panel market, which is set to reach 232.6 million units in 2013.
Vinita Jakhanwal, principal analyst, small/medium displays, for iSuppli, said the average price for an 11-inch AMOLED television is presently about $2,500, compared to $704 for a 42- to 44-inch LCD television. Due to manufacturing challenges and limited production, Jakhanwal continued, OLED TVs will remain small in size and high in price in the coming years, consigning them to a small niche of the global television market at least through 2015.”
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