Despite tough economic conditions, consumers are looking to technology to improve their lives and want practical applications to current problems say analysts Harris Interactive.
A recent survey of 2,355 US adults found that consumers considered advanced technology to be particularly valuable when it is practical. For example, over a quarter of consumers strongly or very strongly liked the idea of using GPS technology to balance and monitor traffic to determine the most effective routes in real time for an effective transportation system.
About one-third of consumers indicated they would be highly interested in purchasing mobile, wireless devices to monitor their car in real time, advising them of developing problems and even updating engine software to keep their car running at peak performance - essentially a mobile tune up.
Considering the importance of the mobile phone, it is not surprising that 27 percent of consumers very strongly or strongly like the idea of controlling home systems or appliances from a mobile device. Moreover, 26 percent of consumers very strongly or strongly like a 4G wireless network that could provide seamless voice, Internet and entertainment to their homes and mobile devices.
The survey also found:
- Almost three-quarters of Americans believe that investing in innovation and advanced technology sciences in education is the key to the country’s long term success;
- Seven in ten Americans said an investment and leadership role in hybrid technologies could mean survival for the country’s auto industry;
- 71 percent believe that travel costs for businesses could be cut if technology such as video conferencing were better utilised;
- Other ideas that are widely supported are the use of technology to produce “green products and services” (67 percent) and to manage medical records and patient care (67 percent).
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