Altium has appointed Digital China, China’s largest IT products distributor, as a key distributor for Altium’s unified electronics design solutions.
The strategic partnership builds on Altium’s growth in China over the past 12 months. The company's sales in China grew 75 per cent in the financial year ended 30 June 2008. With Digital China, Altium will significantly expand its sales and support reach in the China electronics design sector. Digital China will become the largest distributor for Altium’s unified electronics design solution Altium Designer, and Altium’s desktop NanoBoard reconfigurable development platform.
Digital China will also play a pivotal role in Altium’s Investment in Innovation (I3) License Compliance Program, announced in July. The I3 Compliance Program is Altium’s expanded collaborative license amnesty and conversion program. Its objective is to target the estimated 285,000 unlicensed users of Altium’s solutions (Protel) in China, over the next four years. The program introduces special pricing that includes a license for Altium Designer, Altium’s next-generation solution, training and localised language support. With Digital China’s extensive distribution network, users will be able to easily get access to Altium’s latest solution.
Jay Cao, Regional Director for Altium in China, said, “This new partnership represents a strong investment by Altium in the China market and is part of our increased investment program to help expand Altium’s localised technical and sales support for China’s electronics designers.
“This partnership supports the move by China from ‘made in China’ to ‘designed in China’, from a manufacturer to a designer and developer of leading edge electronics products. It continues our goal of supporting the growth of China’s best and brightest designers.”
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