The criteria for winning the award is based on point of sale growth, new business and account growth, new product introductions and teamwork.
James Elliott - Tyco Electronics Distribution Manager, said "Soanar has demonstrated the ability to increase its sales, grow market share and commit resources to help drive demand creation. In addition, Soanar have increased their inventory commitment in order to support this."
Soanar's Marketing Unit Manager, George Georgiou said, " The partnership with Tyco Electronics began with Interconnect products, and now also includes, relays, filters, passive components and switches . We have seen growth in our E-Commerce and Catalogue Division Soanar Plus, as well as traditional Soanar OEM customers."