Philips New Zealand has appointed Meech Aspden as its new CEO. Formerly a New Zealand resident, Ms Aspden takes on this position following eight years in Hong Kong and Singapore working primarily for Philips in several senior management roles.
Most recently she was Philips’ General Manager of Health and Wellness in Hong Kong leading the Business Creation Unit for development of new domestic appliances, such as digital scales and massage products.
Before that, she was Philips’ Regional Sales and Marketing Director in Singapore, focusing on monitors, LCD and CRT TV. With this appointment, Ms Aspden also takes on the role of Vice President of Pacific Cluster Consumer Electronics for Philips, overseeing the regions of New Zealand, Australia and South Africa. Ms Aspden returns to New Zealand with experience spanning 20 years in the consumer electronics industry, having also worked for Compaq, Digital and IBM.
Born in Taiwan, she moved to Auckland with her parents when she was just three years old. She completed high school at Epsom Girls Grammar, then a Bachelor of Commerce at Otago University, with a double major in Marketing and Management. Ms Aspden says she is very happy to be back in New Zealand, and is looking forward to the challenge of continuing to drive the growth of the Philips brand in this region.