Thursday 23 August 2007
Newark opens office in Australia
Hernan Alcerreca
newark, a company of global Premier Farnell plc, and one of the leading distributors of electronic components and RoHS compliant solutions in the Americas, announced the launch of its new operation based out of Sydney to support the ongoing needs of the electronics design engineers and manufacturing sector within Australian and New Zealand. “The launch of Newark Australia and New Zealand continues to enhance Premier Farnell’s ability to service the global electronics design engineering segment,” commented Salman Syed, president Premier Farnell Asia Pacific.
Newark Australia and New Zealand will be web-based businesses. The websites (www.newark.com/au and www.newark.com/nz) will each contain in excess of 130,000+ readily available products from over 350 leading manufacturers.
“Whilst the product offering of Newark Australia and New Zealand is not as comprehensive as its US-based parent, the product range has been carefully selected to minimise potential shipping delays due to weight or legal reasons,” commented Terrance Cheers, marketing director of Newark Australasia. The websites allow users to search by part number or description, evaluate products and buy. “We are excited by the opportunity Newark’s inception will offer customers,” Cheers concluded.
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